The Trolls World Tour website gave consumers the chance to enter-to-win cool prizes to promote the new movie. By buying a bag of Lay's Poppables chips you could come to the website and enter the bag code for a possible chance to win.
The purpose of this instant win sweepstakes for Lay's was to get people to try their poppables chip product and get a chance to win tickets and/or cool prizes from the Trolls World Tour movie. After consumers have bought a poppables bag of chips with a code on it, they would come to the sweepstakes website where they would be required to enter a valid age, register, and then would be presented with a winner or non-winner message.
The website had some animation of moving objects and images that were embedded and stylized using CSS and Javascript.
Website Creative Liberties:
The website was created using the promotional imagery that was sent from the client. A promotional flyer was used to find similar web-fonts, specific colors, and some copy. Due to time constraints there was no need for mock-ups and going straight to code was the way to go. The website was developed by using a bootstrap framework with a parallax scrolling effect.
My Roles & Responsibilities:
Systems Used:
Illustrator (Ai), Photoshop (Ps), Brackets (HTML/CSS), Jira.
The Team:
UX/UI Designer, Front-end Web Designer, Developer, Product Manager, Business Analyst (BA), and Quality Assurance (QA).
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